SDG Partner
From goals to action
Co-designing and delivering sustainable development projects
Will Legend accepts commissions from businesses, organisations and schools. We connect science, education and business, from project concepts and research and community connections through delivery and communication of results, helping partners turn sustainable development goals into practical action.
6 services
Integrated support from strategy to communicating outcomes
3 years
Continued school commissions and evolving programmes
5 steps
From partnership goals to delivery
Planning your next sustainability project?
For example, Earth Day, World Environment Day, ESG initiatives, employee engagement, team building, CSR campaigns, community programmes or corporate volunteering.
Goals without a project yet
You have ESG or CSR goals and need the right content and a practical direction.
Engage stakeholders
Bring employees, students, members or communities together and build connections.
Connect with specialist partners
Access research, education, NGO, community or mainland China resources and partners.
Build a lasting signature programme
Develop a programme that can grow, record outcomes and reach wider audiences.
Start with one event and grow into a long-term programme
Will Legend plans, connects and delivers sustainability projects around each partner’s goals, easing the time and resource demands of concept development, partner connections, coordination and delivery.
Integrated services that turn goals into action
We connect science, education and business to turn resources and goals into practical projects.
Project strategy and theme design
Research, education and community connections
Partner and stakeholder coordination
Event and project delivery
Public education and creative communication
Outcome reporting and future development
Five steps to reach your goals
A clear path from goals to delivery.
Define partnership goals
Co-design the proposal
Connect specialist partners
Deliver and manage the project
Document outcomes and build on the work
Already have an agency or service partner? Bring Will Legend into the project team.
Will Legend can join an existing partner team, adding sustainability content, networks and delivery capability while each partner retains its core expertise and contributes to a more complete outcome for the client.
Clients may commission Will Legend directly, or work with us through an existing marketing agency, corporate communications firm or team, event planning team, travel service partner or other professional partner.
Will Legend focuses on sustainability project design, research and education content, partner connections, project coordination and outcomes documentation. Brand strategy, creative and event production, and media communications remain with the relevant professional partners. Transport, accommodation, guiding, insurance and other travel services are arranged by appropriately licensed or qualified travel partners.
We respect existing client relationships. Roles, communication, deliverables, pricing and contractual arrangements are agreed for each project.
Introduce a suitable client or project
Introduce clients looking for SDG, ESG, CSR, ESD, research, education or community content.
Co-develop and present a proposal
Develop the concept, proposal and scope together, with each party contributing its specialist expertise.
Invite us into an existing project team
Will Legend adds specialist content and resources while the partner continues to lead its client relationship and core services.
Learning journeys and travel delivery
Will Legend develops the research and education theme, connects relevant organisations and coordinates the project. Transport, accommodation, guiding, insurance and travel services are arranged by appropriately licensed or qualified travel partners.
Start with a project and bring resources together around your goals
Businesses, organisations and schools can commission Will Legend to co-design a project or sponsor an existing education or conservation initiative. The proposal will confirm the scope, partners and deliverables.
Glacier field learning and climate dialogue
Connect scientific content, field learning, talks and employee or student participation.
Educational resource sponsorship and IP
Coordinate sponsorship and delivery of books, school bags, clothing and technology-based teaching resources according to schools’ needs.
AIGC science communication
Develop youth creative work, educational films and multilingual content around scientific topics.
Brand participation and educational content
Discuss sponsorship and co-production, including brand presence on event materials, educational resources or character IP. Any use is subject to the necessary rights and partners’ approval.
Glacier journeys
Field learning options to discuss
Will Legend has developed Let the Glacier Cool into glacier learning proposals with different themes. Businesses, organisations and schools can commission us to co-design climate education, science field learning and cultural exchange around their participants, learning goals and resources. The flyers below show existing planning directions; see the case studies further down for programmes already delivered.
Xinjiang Tianshan Glacier No. 1
Glaciers, water and cultural exchange
Xinjiang Tianshan Glacier No. 1
Nature and science field learning
Gansu ice cores and the Yellow River
Science and water exploration
These flyers are examples of proposed programmes. Locations, duration, research and school visits, travel arrangements and deliverables are subject to the agreed proposal, confirmation by relevant parties and the final contract.
Start sustainability action with a product or a service.
Businesses and institutions can purchase products for donation or commission services for schools, churches, welfare organisations and communities. These collaborations provide practical ways to support healthier living environments while connecting sustainability goals with community needs.
01 | Product giving
Donate WillNature® products for everyday cleaning
Businesses and institutions can purchase WillNature® disinfectant for donation to schools, churches or social welfare organisations for routine cleaning and disinfection. They can also donate WillNature® Natural Air Conditioner Disinfectant Cleaner Sets to households referred by partner social welfare organisations.
Residents can follow the pictures and instructions on the product page to clean suitable and accessible parts of their air conditioners, helping to reduce dust and allergen build-up. Dismantling, deep cleaning and repairs should be handled by appropriately qualified service providers.
View cleaning set pictures and instructions →
In practice: donating disinfectant to a church in 2023
In 2023, Will Legend donated WillNature® disinfectant to Choi Ping Baptist Church through the “Hold Me In Your Arms” Community Support Programme, supporting everyday cleaning and disinfection. Businesses and institutions can draw on this example to turn product purchases into useful everyday community support.
02 | Service commission
Commission Sustainable Health Service for schools and communities
Businesses can also fund Will Legend’s Sustainable Health Service for schools, churches or social welfare organisations. Cleaning, disinfection and allergen treatment can be planned around site needs to support cleaner, healthier living, learning and working environments.
Will Legend can assess needs, connect partners, coordinate delivery and document outcomes, giving corporate community care a clear service scope and practical deliverables.
03 | Glacier honey giving
Donate glacier honey: connecting mountain livelihoods, bees and communities
Since 2023, Will Legend has continued purchasing honey from beekeepers in the Dagu Glacier area of Sichuan. These purchases support beekeeper livelihoods and continued beekeeping activity, putting the principles of the “Urban Wildlife Corridor” and “Home for Bees” Conservation and Education Programmes into practice.
Businesses and institutions can purchase or sponsor the purchase of glacier honey for donation to schools or social welfare organisations. Subject to agreed design, applicable labelling requirements and approval, dedicated sponsor labels can feature the partner’s brand and project message.
A jar of honey is both a thoughtful gift and a starting point for learning about mountain beekeepers, bee pollination, plants and the natural environment of glacier regions.
In practice: community honey giving in 2024 and 2025
In 2024 and 2025, Will Legend connected churches and community support through the “Hold Me In Your Arms” Community Support Programme, distributing honey, fruit and food to older people, cleaners and people in need. These initiatives extended support for mountain beekeepers into care for communities in Hong Kong.
Sharing honey and festival goodwill with an older resident
Honey-sharing group photo inside a church
These initiatives connect honey purchasing with community care. Businesses and institutions can commission Will Legend to arrange product giving, with festival activities, videos about the place of origin or nature education as needed—making a purchase the starting point for continued collaboration.
“Hold Me In Your Arms” Community Support Programme | 華富 Siu Mei × Will Legend | Supporting SDGs 1, 8 and 17
Community care commission
A Taste of Hong Kong—A Warm Starting Point for CSR
Tell us what your business, organisation or school hopes to achieve. With a simple commission, Will Legend can connect local networks and community resources to develop an accessible and meaningful community-care initiative.
For this project, 華富 Siu Mei commissioned Will Legend to develop a community-care initiative under the “Hold Me In Your Arms” Community Support Programme. We supported the project from programme design, meal-voucher and lunch-box arrangements, and community coordination to on-site distribution and impact communication.
As a traditional Hong Kong siu mei shop, 華富 Siu Mei gave back to the community through its freshly prepared food and active participation. Its brand was naturally represented through genuine community action and the project story.
How we can help
01
Programme concept and process design
02
Local network and beneficiary coordination
03
Partner participation and on-site delivery
04
Activity documentation and impact communication
More ways we connect science, education and society
Science dialogue at The Chinese University of Hong Kong
On 13 March 2026, CUHK’s Jockey Club Museum of Climate Change hosted Future of Ice: Climate Dialogues. CUHK’s release thanked Rotary for facilitating the event and acknowledged Let the Glacier Cool, an initiative jointly launched by the Chinese Academy of Sciences Northwest Institute of Eco-Environment and Resources and Will Legend.
The partnership continued at a Rotary district conference
On 31 May 2026, William Hung moderated a climate dialogue with researcher Wang Feiteng at Rotary International District 3450’s 66th district conference, discussing glacier conservation and science education.
Event photo: Rotary International District 3450’s 66th district conference.
Educational resources and IP in Xinjiang schools
Through school exchanges, Will Legend connects storybooks, clothing and educational resources. Businesses and organisations can commission or sponsor resources suited to each school’s needs, with Will Legend coordinating exchanges and outcome records.
The image shows a school exchange; delivery of individual resources must be supported by the relevant project records.
Shenzhen University: another route for science communication
On 9 September 2026, the Faculty of Arts at Shenzhen University used Let the Glacier Cool as a story setting in its AIGC Short Film Project Planning course, bringing glacier and climate issues into art and AI filmmaking education.
The image records a class introduction and screening; any completed student work and its use depend on actual delivery and permissions.
Dagu Glacier: from field connections to education commissions
The Third Pole Hong Kong Glacier Landmark, presented by Will Legend to the Dagu Glacier Management Bureau, was unveiled on 28 December 2023. The parties also discussed Let the Glacier Cool at the bureau’s office. That December, William Hung visited the Xinjiang Meteorological Bureau and the Chinese Academy of Sciences Tianshan Glaciological Station to exchange views with specialists. These field connections laid a foundation for later field learning and science communication.
Commissioning option: design field learning, talks and video communication around your goals; expert and site participation requires separate confirmation.
Glacier journeys
Let the Glacier Cool, a conservation and education programme, helps the public understand glaciers, water resources and climate change. Glacier journeys connect research, education, organisations, schools and travel resources to put conservation, science learning and cultural exchange into action.
From a glacier site to a research classroom, students learn about climate and water first-hand.
Case studies
Two examples of bringing resources together and building value through continued commissions.
Rotary International District 3450
Bringing glacier conservation together with climate education, Rotary member or student participation, stakeholder exchange and communication of outcomes.
Will Legend’s role, resources and evidence
On 28 October 2025, Will Legend, the Chinese Academy of Sciences Northwest Institute of Eco-Environment and Resources and Rotary International District 3450 jointly signed a cooperation declaration at the Third Pole Hong Kong Glacier Landmark Plaza at Dagu Glacier. The district then became the first comprehensive partner in the Let the Glacier Cool conservation and education programme.
Will Legend coordinated a five-day glacier journey, connecting the Dagu Glacier Management Bureau, research institutions and scientists, and arranging for participants to reach Dagu Glacier at an altitude of 4,860 metres. Afterwards, Will Legend used Facebook posts and video for public education, creative communication and outcome documentation.
The partnership continued into 2026
- Bringing Let the Glacier Cool to CUHK’s Jockey Club Museum of Climate Change
- Around 90 participants visited a mountain school in Xinjiang’s Ili Prefecture for an exchange
- Presenting a climate dialogue for around 300 participants at the annual conference
Shun Tak Fraternal Association Lee Kam Primary School
Glacier journeys from 2024 to 2026 developed around each year’s learning goals, progressively deepening the educational content and exchange experience.
The school’s needs
To take students beyond the classroom to learn about climate change, water resources and sustainable development through visits to glaciers, science education and cultural exchange, in keeping with the school’s national education theme of passing on knowledge and remembering the sources of what sustains us.
Will Legend’s role
Design learning content, connect research and travel resources, coordinate partners in Hong Kong and mainland China, organise field learning and exchanges, and compile photos, videos and outcome materials.
2024
The first collaboration took students to Dagu Glacier in Sichuan.
2025
The programme expanded to Tianshan Glacier No. 1 in Xinjiang, with learning at a research station and a school exchange.
2026
The programme added meteorological science, sustainable agriculture, karez irrigation, book donations and a travelling art exhibition.
Documentable outcomes
- Jointly issued field learning certificates
- Student exchanges and book donation activities
- Around 100 artworks by Xinjiang students exhibited in Hong Kong
- Photos, videos and further educational content
Glacier journeys for businesses, organisations and schools
Build a sustainability project combining climate action, education, employee or student participation, stakeholder exchange and communication of outcomes.
Tailored content with an established itinerary framework
Plan a five- to seven-day glacier journey around your goals, with help connecting qualified travel agencies in Hong Kong and mainland China.
Research and education content
Participants study the 1.5°C Climate Action: Let the Glacier Cool field learning course, covering glacier change, China’s glacier protection measures and related conservation and education work.
Ways to take part
Businesses and organisations may involve employees in activities for Earth Day or World Environment Day, or to support employee engagement, team building or corporate volunteering goals. They may also sponsor student participation.
Expected deliverables
These may include participant numbers, hours of field learning, course content, exchanges, certificates and communication materials. The proposal and contract will set out the actual scope, timetable and responsibilities.
Advancing SDGs with AI
When commissioned, Will Legend can use AIGC to organise journey footage and content and create conservation and education films that communicate the project’s work and sustainable development value. Production requires the necessary likeness, copyright, brand and asset permissions.
Travel and safety: Qualified travel agencies and service providers will handle the itinerary, transport, accommodation, insurance and travel arrangements in line with destination requirements. Before an activity, participant suitability will be assessed in light of age, health, altitude and local conditions. The final proposal and contract will set out the specific arrangements.
Need a practical ESG, CSR or SDG project that engages employees or students?
Tell Will Legend your initial goals, timeframe and intended participants. We can explore a suitable project together.