LAND · FOOD · BIODIVERSITY
“Urban Wildlife Corridor” Conservation & Education Programme
Safeguarding land and food.
Beginning with one flower and one bee.
Will Legend founded the “Urban Wildlife Corridor” Conservation & Education Programme on World Bee Day, 20 May 2022, with CEO William Hung as its founder. As the land programme within the three major programmes of “Green-blueprint”, we begin with flowering plants and bees that everyone can see, connecting cities with nature and making land, food and biodiversity more than distant concepts.
Schools & workplaces
Pollinators
Field learning
WILL LEGEND · SDG PARTNER
Who is Will Legend?
Will Legend is a sustainability enterprise rooted in Hong Kong and an “SDG Partner”. We connect science, education, business and communities. Businesses, organisations and schools can commission us to turn conservation ideas into talks, school and workplace planting, educational resources and field learning projects. Income from commissions enables our team and professional partners to continue their work in conservation and education.
One bee, one sunflower,
and the dream of a village boy
Flowers bloom and bees return |
♪ GREEN-BLUEPRINT · LYRIC EXCERPT
“I love doing something to help nature and society, not just for now, but also for the future.”
William Hung
Founder and Chief Executive Officer, Will Legend
THE IDEA
Connecting urban spaces with nature
Planting flowering plants in school gardens, around offices, in terrace gardens or on suitable rooftops allows participants to begin by observing plants and learning about bees and other pollinating insects. A single flower may not form a functioning ecological corridor; sustained planting and education can become a starting point for shared participation in urban biodiversity.
Sunflower planting at school
School activities and exchange
WL520 World Bee Day Experience Exhibition
THE MEANING OF A CORRIDOR
Why do cities and wildlife need a corridor?
In cities, we depend on land for our daily food, yet may not see the relationships among plants, insects and habitats. Will Legend calls this the “Urban Wildlife Corridor”: an education and action concept connecting people with nature. It encourages people to plant flowering plants in suitable schools, gardens, terraces and urban green spaces, providing more resources that pollinating insects can use.
Plant choice, the site, maintenance, nearby habitat and long-term observation are all important parts of sustained planting and conservation. When schools, businesses and communities participate together, urban spaces can become a real starting point for understanding nature and supporting pollinators. This is the change the programme hopes to inspire: people first choosing to pause and observe a flower and a bee.
What does a bee have to do with our food?
Bees and other pollinating animals move between flowers and help many flowering plants reproduce. Pollination also matters for a variety of fruits, nuts, seeds and crops, connecting terrestrial ecosystems, agriculture and human diets. Protecting bees is about more than honey: it helps the next generation understand that food comes from land and that healthy ecosystems deserve our shared care.
The programme follows an accessible educational path: “flowering plants → bees → forests → food and biodiversity”. It advocates planting flowering plants and protecting bees, connecting these actions with efforts to safeguard forests, food and biodiversity to help the public understand the relationship between healthy land and human life. Conservation requires suitable habitats, less pollution and ongoing management, as well as participation by schools, businesses and communities.
THREE CONNECTED ACTIONS
Three connected areas of action
01
Plant flowering plants
The “Sunflower Biodiversity Charging Station” Conservation & Education Programme encourages planting sunflowers and other flowering plants in suitable schools and urban spaces, inviting students and the public to observe plants, bees, butterflies and seasonal change.
02
Protect bees
The “Home for Bees” Conservation & Education Programme promotes understanding of bee behaviour. Where a colony may affect residents’ safety, experienced people assess safe handling and relocation according to the situation, avoiding unnecessary destruction.
Promoting “Relocate & Return” allows bees to return to their natural environment and continue their role as pollinators.
03
Start in daily life
“Sustainable Health Service” and WillNature® represent Will Legend’s exploration of greener, healthier living. Educational content encourages people to reduce unnecessary pollution; specific product uses and service effects remain subject to individual labels and the procedures used.
We advocate adopting low-carbon, non-toxic lifestyles at the source to reduce soil and water pollution.
Begin with a seed and learn to notice nature
From seed germination and seedling growth to sunflowers blooming, participants can observe plants, bees and butterflies up close, connecting classroom knowledge with everyday life while taking a break from screens and mobile phones.
GREEN-BLUEPRINT
Seeing glaciers and oceans through land and food
“Green-blueprint: Integration of Glacier, Land, Ocean” uses three connected themes—glaciers and water, land and food, oceans and air—to help people understand that natural systems are not isolated. Water nourishes land; plants and pollinating animals are connected with food production; rivers eventually flow into the ocean; and both ocean and land take part in the Earth’s water and carbon cycles. This is how Will Legend turns science into stories the public can understand.
The programme begins with action we can take on land, using education, conservation and more responsible lifestyle choices to help more people understand climate and biodiversity. Through conservation education and advocacy for low-carbon lifestyles, it encourages public participation in climate action, reflecting the aims of SDG 13. Slowing global warming still requires sustained reductions in human-caused greenhouse gas emissions.
Glaciers and waterLet the Glacier Cool
Land and foodUrban Wildlife Corridor
Oceans and airLet the Ocean Breathe
Using stories to bring children closer to nature
“Willy Bee® – The Journey of Glacier, Land and Ocean” uses the fictional adventures of Willy Bee® and Flowery to connect water, food and air. The book, educational films, music videos and SDG green school talks give children and adults another way to understand glaciers, land and oceans. The future events belong to the fictional story; scientific information and Will Legend’s actual project records are presented separately.
The storybook was written by William Hung, Founder and CEO of Will Legend. It contains three chapters and supplementary experiential learning content on the Sustainable Development Goals, for kindergarten, primary and secondary school students and parent–child reading. The Willy Bee SDG Channel also provides free educational films, connecting stories, science outreach and everyday participation.
PURPOSE & FRAMEWORK
Why protect land and bees?
The “Urban Wildlife Corridor” focuses on safeguarding land and food. Flowering plants provide food for pollinating insects; bees and other pollinators support plant reproduction and food production. Learning about this relationship in cities and schools helps participants understand the purpose behind planting, bee colony conservation and field learning.
15
The connection to SDG 15
UN Sustainable Development Goal 15 (Life on Land) concerns the protection and restoration of terrestrial ecosystems, forests and biodiversity. Will Legend uses sunflowers and bees as accessible starting points for education about land, food and the relationship between people and nature, encouraging the public to understand and take part in land conservation through planting, bee colony conservation and education.
CBD
The Convention on Biological Diversity and the global framework
At COP15, parties to the Convention on Biological Diversity adopted the Kunming-Montreal Global Biodiversity Framework, setting four long-term goals for 2050 and 23 action targets for 2030. This context explains why protecting biodiversity requires education, participation and sustained action. Will Legend’s activities are not officially certified projects under the framework.
How the programme developed
Will Legend founded the “Urban Wildlife Corridor” Conservation & Education Programme on World Bee Day in 2022. Beginning with sunflowers, bees and school education, it has gradually connected urban planting, bee colony conservation, storybooks, films and field learning in Xinjiang. “Green-blueprint” connects land and food with glaciers and water, and oceans and air, helping people understand how natural systems influence one another.
Further reading and sources: UN SDG 15 · Convention on Biological Diversity global framework
TRACK RECORD
From ideas to action
From World Bee Day to schools and Xinjiang
Will Legend founded the programme on World Bee Day, 20 May 2022. From October that year, sunflowers began reaching Hong Kong secondary schools, primary schools and kindergartens. The following year, a series of green school talks brought pollinating insects, urban biodiversity and planting to schools; the “WL520 World Bee Day Experience Exhibition” invited schools and the public to learn about bees together.
The programme also extends to bee colony conservation and public education, including work to relocate hives according to the situation. In 2024, Will Legend shared the programme at education-sector events. Subsequent filming in Xinjiang recorded sunflower fields, bee farms and exchanges with beekeepers. These are real records of education and engagement; the programme’s ecological effects require ongoing observation using methods suited to each site.
2022
Sunflowers reach 31 schools
In 2022, Will Legend donated sunflowers representing the “Sunflower Biodiversity Charging Station” to 31 schools free of charge. From October that year, sunflowers reached Hong Kong secondary schools, primary schools and kindergartens.
2023
WL520 and bee relocation
On 20 May 2023, nine primary and secondary schools participated in the “WL520 World Bee Day Experience Exhibition”. That year, two hives near residential areas in Lai Chi Kok Park, managed by the Leisure and Cultural Services Department, were relocated, putting “Relocate & Return” into practice.
2024
Education-sector exchange and free films
In December 2024, Will Legend was invited to the Hong Kong Sheng Kung Hui Education Expo to share the programme with teachers and students from nearly 100 schools. The Willy Bee SDG Channel was added that year, providing free conservation education films.
2025–26
Connecting Hong Kong with Xinjiang
Since 2025, the programme has connected with Urumqi, Turpan, Korla and Ili Prefecture in Xinjiang. On 20 May 2026, Will Legend screened an educational film about conserving bees in Xinjiang in Hong Kong for the first time.
Home for Bees · In practice in Hong Kong
Making bee conservation a visible action
In 2023, Will Legend brought the “Home for Bees” concept to the Leisure and Cultural Services Department’s Lai Chi Kok Park, relocating two hives near residential areas instead of destroying them. This case gives “Relocate & Return” a specific site and a record of implementation.
How this relates to international goals
SDG 15, Life on Land, concerns the protection and restoration of terrestrial ecosystems and halting biodiversity loss. The Convention on Biological Diversity and the Kunming-Montreal Global Biodiversity Framework highlight the need for sustained systems, resources and participation in conservation. Will Legend works in schools, cities and communities to give the public opportunities to understand and take part. This does not mean that any individual project is UN-certified or has achieved a global target.
Once you understand the idea, how can we take part together?
Businesses, organisations and schools can begin with existing talks, sunflower planting and educational films, then add books and IP stationery for donation, bee education or a glacier journey according to their audience and goals. Will Legend can develop the theme, connect professional and local resources, coordinate delivery and communicate outcomes. Collaboration scope, rights, budget and deliverables are confirmed for each project.
WAYS TO COMMISSION
Begin a commission with a concrete project
Choose a goal. Will Legend can help design the content, connect resources, deliver the activity and communicate outcomes.
01
Biodiversity talks
Begin with a flower and a bee. Talks can incorporate “Green-blueprint” and Willy Bee® educational films or music videos to help staff and students understand.
02
Sunflower week or month
Turn Earth Day, World Environment Day, ESG initiatives, employee engagement or team building into planting, observation and learning activities.
03
Workplace and school planting
Plan flowering plants in terrace gardens, rest areas, rooftops or school green spaces according to site conditions, together with participant education.
04
Educational books and IP stationery
Businesses or organisations can sponsor book printing or stationery production for donation to students according to school needs. They can also commission the design of gifts featuring Willy Bee® and Flowery.
05
Glacier journey and beekeeper visits
Commission a glacier journey in summer and visit local beekeepers according to the itinerary, extending pollinator education into field learning and community care.
Start with existing content or design around your goals
Projects you can enquire about now
Green school or corporate talks, a sunflower week or month, storybook printing and school donations, Willy Bee® IP stationery and educational films all have existing content foundations. Share your audience, venue and budget; we will confirm the scope and quotation.
Combine activities around your needs
Combine talks, planting, beekeeper visits and a glacier journey into an employee engagement or school study programme. Partner branding and communication of outcomes can also be included. Itineraries, IP rights, quantities and deliverables are agreed for each project.
GLACIER · LAND · PEOPLE
From Urban Green Corridors to Xinjiang and the Glaciers
A flower planted at an office, school or community space can begin a conversation about flowering plants, pollinators and city life. Learning can then extend to Xinjiang through flower fields, visits to beekeepers and school exchanges, bringing everyday observations into a real-world setting.
Businesses, organisations and schools can commission Will Legend to combine biodiversity talks, planting activities, support for learning resources in Xinjiang and a glacier journey. One partnership can connect urban nature education with support for local education, helping employees or students understand how water, land, flowers and bees are connected. Will Legend contributes programme design, educational content, partner connections, activity and visit coordination, and communication of outcomes, giving the conservation vision a clear starting point for participation.
Itineraries, visits and exchanges are agreed together according to the season, route and hosting arrangements.
Xinjiang · Conservation and local development
Seeing the connections between people and nature through bee conservation
Tangbula is in Nileke County, Ili Prefecture, Xinjiang. Will Legend works with local government bodies and green businesses to connect bee conservation, the honey industry and ecotourism, helping the public understand the relationships among land, food and local life.
“Symphony Hong Kong, Beautiful Xinjiang, Integration of Two Places” also connects conservation, education, science outreach and culture through exchanges with local communities and schools. This is an important part of the background to the programme’s extension from everyday participation in Hong Kong to field learning in Xinjiang.
Exchanges with beekeepers
Bee farms and hives in Xinjiang
Support beekeepers · Share sweet blessings
Connecting conservation with community care
Will Legend has continued to support beekeepers on the Qinghai-Tibet Plateau since 2023. The programme aims to connect bee conservation with local livelihoods, support beekeepers in protecting bees, and promote the “Sharing of Economic Achievements”. It also invites businesses, organisations and the public to support “Third Pole Glacier-Honey”, sharing sweet blessings with groups including older people, students, employees and low-income families, and connecting conservation with community care.
Businesses, organisations and the public are welcome to discuss collaboration with us to support beekeepers together, connecting conservation education with community care.
Xinjiang educational film
Understanding bees and land through field footage
Explore beekeeping in Xinjiang through footage that shows the relationships among bees, plants visited by pollinators and land.
Will Legend · SDG Partner
Tell Will Legend what you want to achieve
Tell us whom you would like to involve, your timing and the resources you can contribute. You can commission Will Legend to co-design talks, planting or bee education, support for schools in Xinjiang, and a glacier journey around your goals.
Connecting conservation, education and business resources so your staff, students or community can begin participating through a concrete project.
LET’S WORK TOGETHER
Let nature find a way into our city.
Together, bring conservation and education into schools, workplaces and communities.
Itineraries, production quantities, IP use and collaboration scope are confirmed for each project.