I love doing something to help nature and society, not just for now, but also for future.

– W.L. Hung, CEO

For some people who especially live in the cities, it is hard for them to understand the value of nature such as wildlife animals, insects, plants, rivers, oceans, forests, and beautiful landscapes etc. The fact is, nature underpins our society, economy, lives, and our very existence indeed. We shouldn’t consider that nature is free, and often take it for granted and overexploit it.

Will Legend “Let the Glacier Cool” advocates:

1. Safeguard the Third Pole, Antarctic, Arctic and Glacial Water Resources
2. Promote “Green-blueprint Initiative” to Achieve the Integration of Humans, Society, Economy and Nature
3. Promote Glacier, Land and Ocean Conservation and Education Programmes to Combat Climate Change
4. Promote Water, Food and Air Are Important to the Sustainability of Humans
5. Promote the Importance of Glaciers in Providing Clean Water for Humans and Organisms
6. Promote the Importance of Glaciers in Achieving Biodiversity and Ecological Balance
7. Support Green Economy, Green Financing (Climate Finance), and Clean Energy to Reduce Climate Disasters
8. Support Orderly Promotion of Green Development to Build a Livable Planet, Practice the Sustainable Development Goals (SDGs) and the 1.5 Climate Goal
9. Support “Belt and Road Initiative” to Cooperate with Developing Countries, Especially in Green Energy Industry, Agricultural Production Capacity, and Ecological Construction
10. Support The United Nations (UN) Paris Agreement, Convention on Biological Diversity, Convention to Combat Desertification, Framework Convention on Climate Change, Water Action Agenda, Kunming-Montreal Global Biodiversity Framework
11. Support The United Nations (UN) 2025 International Year of Glaciers’ Preservation, World Day for Glaciers 21 March, World Bee Day 20 May and World Oceans Day 8 June

The three poles refers to the Qinghai-Tibet Plateau, Arctic and Antarctic. Humans cannot survive without water, food and air. Tibetans living an average altitude of more than 4,000 meters atop the “Roof of the World” understand the preciousness of pure water and soil. There are many ancient glaciers on the Tibetan Plateau (Earth’s Third Pole) including Xinjiang. The melted water of the glaciers formed water sources. Water and land nourish the nature, forming oases and forests on land, sending pulses for urban wildlife corridors, and giving birth to biodiversity and food crops. Meltwater from glaciers merges into rivers carrying nutrients, and eventually merges into the sea, nourishing marine life, and let the ocean breathe, oceans exhale oxygen, and absorb the greenhouse gas carbon dioxide to let the glacier cool, glaciers maintain a balance of accumulation and ablation, stabilize the planet’s temperatures and fresh water resources, practice sustainable development for humans and nature.

Will Legend and the public jointly build “Cradle of Ecosystem” that belongs to the future of humans, as a seed bank for different organisms and a habitat for them to breed and grow. After all, biodiversity and a balanced ecosystem are the treasures of humans, and the hope for humanity’s future. Will Legend is willing to stand shoulder to shoulder with the public to protect the cleanest regions on Earth. At the same time, we advocate the establishment of “Green Corridor” in different regions, including cities, and work together with the “seeds” of the future to explore and establish a “Green-blueprint”, build “Glacier-Snow-Ecosystem, Glacier-Snow-Economy” to protect the fragile ecological environment and the Earth.

The world in 2050 is so polluted that almost all plants, animals and insects have become extinct. Under the control of artificial intelligence, human beings have transformed from groups into cold individuals, no longer paying attention to people around them, families and communities. War and pollution have made the blue planet no longer be seen. No one knows what nature is. Even the human life elements water, food and air are created artificially.

Biodiversity has been lost, ecosystems have been destroyed, and there are no longer glaciers, rivers, lakes, wetlands, forests, or healthy land and oceans on the earth. At this time, Willy Bee, a little bee growing up in a hidden oasis in the “Southern”, sensed the call of the power of nature, asking him to fly to the glacier at the Third Pole with the “Green-blueprint” to find the legendary “Roof of the World” and the three seeds of human life ( water, food and air). Willy Bee mustered up his courage and spread his wings, taking the “Green-blueprint” with him to find the last pure land of mankind’s future. Then from there, rebuild the blue earth and learn how humans can coexist harmoniously with nature, and then spread the belief of integrating humans, society, economy and nature, and lead the public to “Love Nature, Love Community and Love People Around Us”.

Glacier is magnificent, but it becomes very helpless and vulnerable when it faces the enemy of climate change. Glaciers have a very important function, which is to regulate solid and liquid water (glacier accumulation and glacier ablation). The greenhouse gases and black carbon suspended particles on the surface of ice and snow accelerates the rate of glacier ablation on the Qinghai-Tibet Plateau. Eventually the lake level may rise, flooding the grasslands and villages. Another situation is that, if the glaciers disappear due to rapid melting, the lakes and oases will also become dry land, and the livestock and local people that depend on it will not be able to continue.

The Qinghai-Tibet Plateau has an average altitude of more than 4,000 meters. As the Third Pole of the Earth, it is the ice and snow storage area second only to the Antarctic and the Arctic. Here is the starting point of the Yellow River and the Yangtze River, the mother rivers of the Chinese, and also the birthplace of 13 rivers in Asia, including the Mekong River, the Indus River, and the Ganges River. There are 50,000 square kilometers of lakes, 100,000 square kilometers of glaciers, 300,000 square kilometers of perennial snow, and more than 9 trillion cubic meters of water resources, which involve the survival and development of more than 2 billion people, so it is called the “Asian Water Tower”. According to the traditional Tibetan saying, Mount Gangdise is the “father of all mountains” and Lake Manasarovar (Mapang Yongcuo Lake) is “the source of all waters”, all mountains and waters in the world originate from this place.

The glaciers in Qinghai-Tibet Plateau and the huge glaciers in Xinjiang, such as the Qilian Mountains, Altai Mountains, Tianshan Mountains and Kunlun Mountains form clean glacial water sources. Here is the starting point of the Yellow River and the Yangtze River, the mother rivers of the Chinese, and also the birthplace of 13 rivers in Asia, including the Mekong River, the Indus River, and the Ganges River. There is also the only river in China that flows northward into the Arctic Ocean – the Irtysh River, originating from the Altai Mountains.

There are 50,000 square kilometers of lakes, 100,000 square kilometers of glaciers, 300,000 square kilometers of perennial snow, and more than 9 trillion cubic meters of water resources, which involve the survival and development of more than 2 billion people, so it is called the “Asian Water Tower”. According to the traditional Tibetan saying, Mount Gangdise is the “father of all mountains” and Lake Manasarovar (Mapang Yongcuo Lake) is “the source of all waters”, all mountains and waters in the world originate from this place.

Biological diversity resources are the pillars upon which we build civilizations. Fish provide 20% of animal protein to about 3 billion people; Over 80% of the human diet is provided by plants; As many as 80% of people living in rural areas in developing countries rely on traditional plant‐based medicines for basic healthcare. The United Nations established the Kunming-Montreal Global Biodiversity Framework (also known as the Biodiversity Plan) with the purpose of promoting the belief of harmonious coexistence between humans and nature. It is hoped that different countries, organizations, and sectors can support the implementation of diversity in their own ways.

Safeguard the last piece of pure land on Earth, let the glacier cool, let the ocean breathe, run through the pulse to wildlife corridor, draw a “Green-blueprint”, build a cradle of ecosystem, nurture biodiversity, make human health and prosperity sustainable. Will Legend protects glaciers and water resources, food and biodiversity, marine ecology and clean air through the Glacier, Land and Ocean Programmes respectively.

Regarding biodiversity, it is easier for the public to understand that there are many types of plants and animals, and a large number of microorganisms are included. But it turns out that real biodiversity also includes ecosystems such as glaciers, rivers, forests, lakes, deserts, grasslands and oceans. To put it simply, all species on the Earth are interconnected. Each ecosystem has different connections, interactions and influences, and in the end, a beautiful Earth can be achieved.

In August 2021, professor Wang Feiteng, a researcher at the Northwest Institute of Eco-Environment and Resources of the Chinese Academy of Sciences, member of the World Meteorological Organization (WMO) Global Cryosphere Monitoring Program (GCW) Expert Team and Third Pole Regional Climate Service Center (TPRCC) expert team member, led a team to the Dagu Glacier in Heishui County of Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province to conduct experiments on slowing glacier melting. The energy required for glacier ablation mainly comes from the short-wave radiation of the sun. The absorption of short-wave radiation by glaciers mainly depends on the albedo of the glacier surface. In the two-month experiment, the melting speed of the glacier covered with insulating blankets was significantly slower. Compared with the glacier without any protective measures, the thickness of the melting slowed down to 1 meter.

The increasing emissions of greenhouse gases caused by human activities have led to global warming. The situation is like covering the Earth with a quilt, preventing heat from being reflected into space, causing the Earth’s temperature to rise. Currently, we are experiencing unprecedented rapid climate warming due to human activities, such as the greenhouse gas carbon dioxide produced by burning fossil fuels. As the temperature rises, the Earth also begins to suffer from “illness”. The reason is that everything, and all living things on the Earth are closely intertwined with each other. Once nature loses its ability to balance, humans will not be able to survive alone.

Will Legend “Green-blueprint – Greenhouse Cooling Patch SDG7™” supports green economy, green financing (climate financing) and clean energy, reducing carbon emissions and responding to climate change. Will legends also supports the Belt and Road Initiative to cooperate with developing countries, especially in developing green energy industries (such as solar, wind and hydropower projects, and digital management to increase the proportion of renewable energy generation), agricultural production capacity and ecological construction cooperation, helping traditional industries to achieve green and low-carbon transformation, transforming them into green industries and building sustainable business models. At the same time, we also strongly advocate green enterprises and industry chains to deeply participate in the ESG work of society and the community, on the one hand, to practice corporate social responsibility (CSR), on the other hand, to achieve the policy of corporate economic sustainability, jointly accelerate the green forwarding process, enable the world to reduce carbon emissions faster, achieve the “3060” carbon peak and carbon neutrality goals, and promote and promote sustainability of humans and nature.

Will Legend supports the three UN “Rio Conventions” as important cornerstones for addressing the climate crisis. In celebrating the 75th National Day, it also means that our country’s power generation capacity continues to rank first in the world. In 1949, the annual power generation was only 4.3 billion kilowatt hours. Today, the figure has reached 9.5 trillion kWh (over 2,000 times growth). What is even more amazing is that renewable energy already accounts for one-third of society’s electricity consumption. As the largest country in photovoltaic power generation, and wind power installed capacity, our country’s development of green energy is an important measure to deal with global warming and climate change. Will Legend believes that plans organized and led at the social and community levels can be implemented more effectively. Through glacier, land and ocean conservation and education programmes, we connect different sectors to take actions to jointly respond to the pressing global challenges, so that the public and next generations will pay more attention to the “Health” of the Earth.