Will Legend created the “Let the Glacier Cool” conservation and education programme, which focuses on protecting glaciers and promoting the importance of glaciers and glacier as water resources to humans and living things. Will Legend leads the journey to safeguard glaciers, showing the public and students how to apply the concept of “Supporting Social and Economic Development with Glacier Ecosystems, and Giving Back to Glacier Conservation with Economic Results” – meaning while improving economic and social development, we should practice peaceful and balanced coexistence with nature and seek sustainable development of peace, health and prosperity for humans now and in the future. Although glaciers are far away from us, if each of us can love nature and is willing to shoulder the responsibility of environmental protection while developing, we can protect the glaciers, slow down the melting speed of glaciers, reduce the rate of glacier ablation and, save the future of humans.
As the initiator of the “Let the Glacier Cool” programme, Will Legend takes the lead in injecting start-up funds into “Will Legend Glacier Scientific Research and Talent Development” to serve as training scientific and tour guide ambassadors for the “The Third Pole 4860 Study Tour”, “The Third Pole 4860 Research Tour” and “The Third Pole 4860 SDG & ESG Trip”, for providing students and participants a solid foundation in glacier science to achieve sustainable development of glacier ecology. Will Legend has received support from Tianshan Glaciological Station, Chinese Academy of Sciences and Dagu Glacier Management Authority to establish Will Legend “The Third Pole (HK) Glacier Museum” at Dagu Glacier, Heishui County, Aba Prefecture, Sichuan Province, together with “Let the Glacier Cool” school tours serving as the foothold and starting point, to organize academic research, trips and study tours and lead the public to embark on a journey of glacier conversation for all. At the same time, through “Education, and Promotion” to promote the protection of The Third Pole, Antarctic and Arctic, so that the public, especially the next generations can understand that protecting glaciers is equivalent to protecting mankind’s most precious freshwater resources, nature and the Earth.