I love doing something to help nature and society, not just for now, but for future.

– W.L. Hung, CEO

For some people who especially live in the cities, it’s hard for them to understand the value of nature such as wildlife animals, insects, plants, rivers, oceans, forests, and beautiful landscapes etc. The fact is, nature underpins our society, economy, lives, and our very existence indeed. We shouldn’t consider that nature is free, and often take it for granted and overexploit it.

To Will Legend, love humans and nature (the Earth) is to

1. Educate public especially kids the importance of Sustainable Development Goals (SDGs)
2. Achieve Corporate Social Responsibility (CSR) by cutting out toxic cleaners, pesticides (insecticides), or herbicides to protect humans & nature
3. Create Will Legend A Flower to Wildlife Corridor to increase biodiversity and achieve Environmental, Social & Governance (ESG) goals
4. Through Will Legend Sustainable Health to ensure access to clean water and sanitation
5. Rebuild our ecosystem especially for insect & animal pollinators
6. Protect, restore and promote sustainable use of terrestrial ecosystems, allow more natural habitats to achieve sustainable development
7. Support forest regeneration, reduce CO2 emissions and achieve carbon neutrality, maintain a livable climate
8. Tackle climate change and work to preserve our oceans and marine resources
9. Protect the health and safety of humans and nature (the Earth) from the source
10. Fulfil green businesses (green services & products) and achieve Eco Living

Safeguard the last piece of pure land on the Earth, let the glacier cool, let the ocean breathe, run through the pulse to wildlife corridor, draw a “Green-blueprint”, build a cradle of ecosystem, increase biodiversity, make human health and prosperity sustainable

– The Sustainable Conservation Goals of Will Legend

Bees are important pollinators of agricultural crops. They are not only an indispensable role in the ecosystem, but also have an important impact on global food supply and even the fight against poverty.

Bees are small insects live in nature and spend their days foraging and reproducing. Some people consider them pests because they accidentally cross our boundaries. By interacting with bees firsthand, Will Legend hopes to showcase the gentle nature of bees and help people understand that they are an important part of the natural world. Every day, bees work hard to collect nectar and pollen along with other pollinators and animals, helping to solve global food supply issues and alleviate hunger in developing countries.

Pollination is a fundamental process for the survival of our ecosystems. Around 90% of the world’s wild flowering plant species depend, entirely, or at least in part, on insect & animal pollination, along with more than 75% of the world’s food crops and 35% of global agricultural land. It’s however, bees and other pollinators, such as butterflies, bats and hummingbirds, are increasingly under threat from human activities.

In order to raise awareness of the importance of pollinators and their contribution to sustainable development, the United Nations has designated May 20th as World Bee Day (WL 520 World Bee Day). Through our “Home for Bees” conservation and education programme, Will Legend aims to educate the public on the importance of protecting bees & other pollinators, and understand the threats they face. This will greatly contribute to the survival & reproduction of plants, support the regrowth of forests, reduce carbon emissions to achieve carbon neutrality, increase global food supply & quality and maintain a livable climate, and achieve the sustainable goal to a balanced coexistence between humans and nature.