“Green-blueprint Initiative” Promotes Sustainability of Humans and Nature

The “Green-blueprint” is an initiative that unites all sectors to promote the sharing of economic achievements, inclusive societies, and harmonious coexistence between humans and nature through conservation, education and social-philanthropy activities, practices Sustainable Development Goals (SDGs) and Climate Goal.

Will Legend draws the “Green-blueprint Initiative” for the harmonious coexistence of humans and nature, connects different sectors to take action to address global challenges, advocates appropriate use of natural resources to develop the economy, and then use economic achievements to give back to nature conservation and social development, to achieve the integration of humans, society, economy and nature – allowing everyone to live a green (eco) living.

Through creating the “Glacier, Land, Ocean Conservation and Education, and Community Supporting Programmes”, Will Legend inspires the public to be aware of the importance of living in balance with nature, and “educates and promotes” the protection of the most important elements of human life – water, food and air, as the cornerstone of environmental governance; promotes better allocation of social resources, and builds lasting peace and inclusive community; practicing low-carbon, non-toxic services and products to build good health and well-being.

Green Economy, Environment-Society, Green (Eco) Living

Through
1) Glacier, Land and Ocean conservation and education programmes to combat climate change
2) Community support programmes to promote a peaceful and inclusive society
3) Reduce 96.7%™ low carbon services and products reduce carbon footprint and promote ecological balance
4) “Greenhouse Cooling Patch SDG7™” for green economy, green financing (climate finance), and clean energy to reduce carbon emissions
5) “Sharing Economic Achievements SDG8™” promotes rural revitalization, and sustainable economic growth to solve poverty

Promote
1) School Education for Sustainable Development Activity (ESD Activity), Sustainable Conservation Course
2) Corporate and Organization Educational Course, Climate Action Talk, ESG Environment and Conservation, Social-philanthropy Sponsorship and Activity
3) Sustainable Health Service™ eliminates germs and pests to create good health and well-being living
4) Reduce 96.7%™ Low Carbon Products to practice toxic-free and low-carbon (green) living
5) Better allocation of social resources, sharing economic achievements, ending poverty, and building peace and inclusion

Will Legend unities the public to achieve lasting social peace, build a livable planet. Supporting different regions to build “Green-blueprint” according to their own conditions and promoting green development in an orderly manner, practicing the United Nations Sustainable Development Goals (SDG) and 1.5 Climate Goal.

Will Legend’s Sustainability

Glacier, Land and Ocean draw Will Legend’s “Green-blueprint” which connects governments, enterprise, education, scientific research, conservation, and charity organizations to build peace, justice & strong sustainable partnerships, and jointly respond to global challenges.

1. Will Legend’s Education for Sustainable Development Activity (ESD Activity) sets out the urgent challenges faced by the planet and underlines the implementation of the Education for Sustainable Development: Towards achieving the SDGs (2030 Agenda for Sustainable Development), Climate Goal, and Social-philanthropy frameworks, which aims to increase education’s role in building a more just and sustainable world. Will Legend organizes Education for Sustainable Development (ESD) extended learning activities for schools – “Green-blueprint” Green School Talk SDG4™, ESD&STEAM Self-study Channel™ and SDG&STEAM™ Educational Tour (Study Tour), to promote teachers and students’ understanding of “Environment and Sustainable Development Lives, Green (Eco) Living, and Country’s Geographical Development”, and implement the United Nations Sustainable Development Goals quality education (SDG4) and climate action (SDG13).

2. Will Legend provides, organizes “Green-blueprint”: ESG&ClimateAction™ Activity, SDG-in-China™ Research Trip, 1.5°C-ClimateAction™ SDG13, Seminar, ESG Action Plan Strategy™ Meeting, SDG&ESG Environmental Protection and Social-philanthropy Sponsorship Opportunity. Will Legend also promotes green economy and supports green financing (climate financing) to carry out green and low-carbon transformation of traditional industries. Through the “Greenhouse Cooling Patch SDG7™” Award, to encourage green energy and new energy industries, and provide enterprises, institutions and pre-IPO companies with “ESG-marketing Strategy™” to help the world reduce carbon emissions faster and achieve “3060” carbon peak, carbon neutrality and Sustainable Development Goals (SDGs).

3. Sustainable Health Service™ Reduces 96.7% Carbon Footprint™ and promotes ecological balance, ensuring the safety of people, bees and butterflies (pollinators), and implementing the United Nations Sustainable Development Goal SDG3 Good Health and Well-being. Service can be applied to air conditioners, sofas, and carpets; offices, conference rooms, staff rooms; farms, gardens, cultivated areas and green belts, to practice sustainable environment and green (eco) living.

4. WillNature® Natural Products Reduces 96.7% Carbon Footprint™, sustaining a green, low-carbon and non-toxic environment, also killing 99.99% of bacteria, yeast (mold/mould), mycobacteria, and viruses (including COVID-19 virus, influenza A virus, norovirus, etc.), protecting homes, schools, offices.

5. Will Legend’s community support scheme encompasses two core visions – eradicating poverty, and creating an inclusive society. Will Legend “Hold Me In Your Arms” practices social-philanthropy, promotes better allocation of social resources, ends discrimination to ensure equal opportunities, helps low-income and those who are difficult to obtain social support to reduce inequality, and promote lasting peace in society and inclusive community. Will Legend also uses the “Sharing Economy Achievements SDG8™” moderately prosperous stories to help the public better understand the importance of a decent job, income and building a moderately prosperous society (Xiaokang society) to people in developing regions. The stories share the experience of rural assistance enterprises and local rural revitalization, how to accelerate the development of green modern agriculture, ecological construction and cultural tourism to form a “Locomotive for Poverty Alleviation”, and to increase exposure and attention, attracting more supports and visits from people of mainland China and Hong Kong, injecting sustainability into enterprises and local economies, allowing products to enter cities such as Hong Kong and the Greater Bay Area and then go global.

In future, Will Legend will continue to promote Environment and Conservation, Social-philanthropy, Good Health and Well-being of Humans and Nature, and connect different sectors to take actions to jointly respond to the pressing global challenges of the 21st century, including climate change, global poverty, and a peaceful and inclusive society.

Will Legend National and World Vision

Under the guidance of the country, Will Legend promotes rural revitalization to solve poverty, and achieve the end of poverty of the United Nations 2030 Agenda for Sustainable Development. Will Legend supports the “Belt and Road Initiative” to cooperate with developing countries, especially in green energy industry, agricultural production capacity, and ecological construction; Through Green-blueprint as the Cradle of Ecosystem, to support the United Nations (UN) Paris Agreement, Convention on Biological Diversity, Convention to Combat Desertification, Framework Convention on Climate Change, Water Action Agenda, Decade of Action for Cryospheric Sciences, Kunming-Montreal Global Biodiversity Framework, 2025 International Year of Glaciers’ Preservation, World Day for Glaciers 21 March, World Bee Day 20 May, World Water Day 22 March, World Oceans Day 8 June.

Will Legend Environmental and Social Objectives

Will Legend supports the three “Rio Conventions” and “Decade of Action for Cryospheric Sciences” of the United Nations (UN) to constitute an important cornerstone of global environmental governance, safeguarding the most important elements of life for humans – Water, Food and Air. Will Legend supports Goal 1 of the UN’s Sustainable Development Goals to promote better allocation of resources, end discrimination to ensure equal opportunities, helps low-income and those who are difficult to obtain social support to reduce inequality, and promote lasting peace in society and inclusive community.

Will Legend educates and promotes conservation and social-philanthropy from the social, and community levels to respond to the pressing global challenges of the 21st century. Responding to climate change and achieve biodiversity through creating “Let the Glacier Cool, Urban Wildlife Corridor, and Let the Ocean Breathe”; Practicing ending poverty, cultural diversity, reducing inequality, and achieving a peaceful and inclusive community through creating “Take-me School, Green-blueprint Ambassador, Hold Me In Your Arms”.

Will Legend Green, Philanthropic, Sustainable

Will Legend is a green, philanthropic and sustainable enterprise. Will Legends joins hands with the public to build sustainable cities and communities, creating the “Home for Bees SDG11™ Charter, Sunflower Biodiversity Gas Station™, and Sustainable Health Service SDG3™” to promote ecological balance, good health and well-being. Through the “Sharing Economy Achievement SDG8™ Award”, Will Legend also promotes the use of green industries, and ecological construction to enhance the economy, achieving “Spurring Economic and Social Growth, Coexisting of Humans and Nature”, meaning supporting social and economic development with nature ecology, and giving back to nature ecology conservation with economic achievements.

Will Legend and Sustainable Development Goals (SDGs)

Will Legend supports the United Nations 2030 Agenda for Sustainable Development through the “Green-blueprint Initiative”. The 2030 Agenda offers a universal, integrated, transformative and human rights-based vision for sustainable development, peace and security, which is applicable to all people and all countries, including the most developed.

Will Legend connects to schools through ESD, organizes education for sustainable development activities to promote environmental conservation, and lasting social peace and inclusion; Connects enterprises and organizations through ESG, provides sponsorship opportunities for environmental conservation, and social philanthropy, to respond to climate change, and better allocate resources to society; Through the journey of protecting glaciers, land and oceans to support cultural tourism development, green ecological construction, rural revitalization and cultural exchanges, connecting Hong Kong and Mainland of China people to jointly practice the United Nations Sustainable Development Goals (UN SDGs), and achieve the health, peace and prosperity of humans now and in the future.

The 17 United Nations Sustainable Development Goals (UN SDGs)

The 2030 Agenda – which consists of a Declaration, 17 Sustainable Development Goals (SDGs) and 169 associated targets – seeks to ensure that all nations and all people everywhere are reached and included in achieving the SDGs.

No Poverty; Zero Hunger; Good Health and Well-being; Quality Education; Gender Equality; Clean Water and Sanitation; Affordable And Clean Energy; Decent Work and Economic Growth; Industry, Innovation And Infrastructure; Reduced Inequalities; Sustainable Cities and Communities; Responsible Consumption and Production; Climate Action; Life Below Water; Life On Land; Peace, Justice, and Strong Institutions; Partnerships For The Goals.

Corporates’ Sustainability & ESG Partner

Corporate Sustainability & ESG Creating, Organizing and Consulting Services – Will Legend creates its own Sustainability & ESG programs & activities. Through our platform, corporates and organizations can easily achieve both requirements of Sustainability & ESG by supporting our programs & activities.

Corporates can choose to support Will Legend’s Glacier, Land (Green Corridor) and Ocean programmes. All programmes were created by referencing to the 3 major aspects of the United Nations’ 17 Sustainable Development Goals (SDGs): Economic, Social, Environmental.

Will Legend – The Sustainability Umbrella Model

Will Legend designs and produces its own “Umbrella”, and always put itself and its corporate clients at the highest level as “End Tip”. Programmes created by us are just like “Ribs”, and under each rib, we connect all the other necessary “Umbrella Parts (Sustainable Partners)”.

An example will be, if a corporate is considering a bee-related activity as a “Sustainability Mission” (no matter farm visiting or honey purchasing), the corporate is getting an “Umbrella Parts” only, not an “Umbrella”. It is then very hard to position the corporate at a higher level of Corporate Sustainability & ESG recognition, as well as help themselves to earn Sustainability & ESG benefits such as positive corporate image, audit scorings or credits. In this case, “WL520 World Bee Day” public event and “Urban Wildlife Corridor” Conservation & Education Programme suit the corporate even more as they are built on a Global Sustainability Angle, rather than just focusing on a single insect species (bees).

Hassle-free Corporate (organizations) Sustainability & ESG Programmes

1) Sustainability Sponsorship – Corporates (organizations) can choose to support Will Legend’s《Let the Glacier Cool》,《Urban Wildlife Corridor》,《Let The Ocean Breathe》,《321, 520, 608 Public Events》,《“Green-blueprint” Green School Talk SDG4™ 》, practice corporate SDG / ESG.

2) Glacier, Green Corridor & Ocean Journeys – Corporates (organizations) can choose to support Will Legend’s《Community Giving-back Glacier, Green Corridor & Ocean Journeys》ESG&ClimateAction™ Research Trips, SDG&STEAM™ Educational Tours. Sponsor under-resourced schools, low-income students, people in need and social welfare organizations (charities) etc. to practice quality education sustainable development goal.

3) Sustainable Health Service™ – Corporates (organizations) can choose to support Will Legend’s《Community Giving-back Sustainable Health Service™》, sponsor under-resourced schools, low-income students, people in need and social welfare organizations (charities) etc. to practice good health and well-being sustainable development goal.

4) Reduce 96.7%™ Low Carbon Products – Corporates (organizations) can choose to support Will Legend’s《Community Giving-back Reduce 96.7%™ Low Carbon Products》, sponsor under-resourced schools, low-income students, people in need and social welfare organizations (charities) etc. to practice climate action sustainable development goal.

Will Legend offers corporates (organizations) with flexible creating and planning options to meet their requirements or expenses in sustainability, marketing or operations.

Will Legend Sustainable IMC Helps Corporates to Build the Real Sustainability

Implementing sustainable Integrated Marketing Communications is part of Will Legend’s sustainability strategy. Through supporting our “homemade” sustainability activities, programs and unique public events, corporates can control all the essential parameters for a winning sustainability project, receive a positive corporate image, spur economic growth, practice ESG, carbon audit (double carbon target 3060, carbon peak & carbon neutrality), fulfill corporate social responsibility (CSR) and achieve Corporate Sustainable Development Goals (SDGs).