OCEAN · AIR · BIODIVERSITY
“Let the Ocean Breathe” Conservation and Education Programme
Safeguarding the ocean and air.
Beginning with Little Algae and Big Whale.
Founded by Will Legend on 8 June 2022, this ocean programme within Green-blueprint connects glaciers, land and ocean with air, water, food and daily life.
How can we bring the ocean closer when most people cannot enter it? Through Little Algae and Big Whale, marine science, the Nanpeng Islands marine nature reserve and Xinjiang’s land-based ocean, we turn conservation ideas into learning and participation projects that businesses, organisations and schools can commission.
The ocean is never truly far away
It supports our lives, society and economy
The ocean may seem distant, yet it is closely connected with the air we breathe, the water we drink, the food we eat, the climate and the economy.
Ocean and Air
Marine phytoplankton and seaweed contribute to global oxygen production and the carbon cycle through photosynthesis.
Ocean and Climate
The ocean absorbs large amounts of heat and carbon dioxide from human activities, while facing pressure from warming and acidification.
Ocean and Our Future
Pollution, overfishing and biodiversity loss affect marine ecosystems and the people whose lives depend on them.
WILL LEGEND & SDG PARTNER
Who is Will Legend?
Will Legend is a sustainability enterprise rooted in Hong Kong and an “SDG Partner”. We connect science, education, business and communities. Businesses, organisations and schools can commission us to turn conservation ideas into talks, school and workplace planting, educational resources and field learning projects. Income from commissions enables our team and professional partners to continue their work in conservation and education.
“I love doing something to help nature and society, not just for now, but also for the future.”
William Hung
Founder and Chief Executive Officer, Will Legend
Three connected routes
Bringing the distant ocean closer to the public
Most people cannot observe the deep ocean as directly as they can visit a forest or glacier. Will Legend therefore connects stories, real marine settings and the “land-based ocean” to make the ocean easier to understand and engage with.
Story
Little Algae and Big Whale
Turning ocean science into an accessible story with memorable characters and emotion.
Field
A Real Marine Setting
Learning about biodiversity, protected-area management and public education at Nanpeng Islands.
Connection
The Land-based Ocean
Using glaciers, water resources and cold-water aquaculture in Xinjiang to rethink the ocean, food and industry.
Bringing science into a story
Little Algae and Big Whale
Oceans are vast and blue
Hearing Big Whale sings
Small Algae follows, bringing air back to the land
♪ GREEN-BLUEPRINT · LYRIC EXCERPT
“Little Algae” represents marine phytoplankton. Through photosynthesis, these tiny organisms contribute to oxygen production, the carbon cycle and marine food webs. “Big Whale” helps readers understand the ecological role of large marine animals.
Research describes a “whale pump”: some whales feed at depth and return nearer the surface to breathe and release waste, moving nutrients such as nitrogen towards sunlit waters and contributing to marine nutrient cycling.
The story first builds an emotional connection, then reveals that protecting the ocean is not only about saving one species. It also means caring for water quality, habitats, food webs, biodiversity and the balance between human activity and marine life.
Commissionable Content
Ocean Science Talks and Story-based Education
Combine Little Algae and Big Whale, Willy Bee®, educational films, MV, the storybook, talks and interactive learning into a programme suited to different ages and audiences.
A real marine setting
Guangdong Nanpeng Islands
Marine conservation is not an abstract slogan. It is long-term work supported by scientific surveys, habitat protection, daily management, cross-sector collaboration and public education.
On 28 January 2024, William visited the Administration of the National Nature Reserve for Marine Ecology of Guangdong Nanpeng Islands to learn about marine biodiversity, conservation work and public education.
Will Legend and the Administration jointly advocated stronger ocean protection to help restore marine biodiversity.
This real connection enables Will Legend to bring knowledge, field experience and conservation messages from a national marine nature reserve to businesses, organisations, schools and the public.
South China Sea—350 Blue Ocean Journey | A representative of the Administration shares a public message about ocean protection
Commission Route One
South China Sea—350 Blue Ocean Journey
For partners seeking a shorter alternative to the Xinjiang Glacier Journey, this three-to-four-day field programme offers a flexible starting point for ocean learning.
Begin a Journey to Safeguard the Ocean
Connect the Nanpeng marine nature reserve, marine biodiversity, public education and a green corridor in the Tropic of Cancer National Forest Park, helping participants understand how marine and terrestrial ecosystems are linked.
✔ Marine biodiversity and protected-area learning
✔ SDG 14 talks, films, MV and story content
✔ Employee, student or stakeholder participation
✔ Group learning, outcome sharing and communication
The Land-based Ocean
Rethinking the ocean from Xinjiang
When most people cannot enter the ocean, how can we bring the ocean into their learning and daily lives? The “land-based ocean” is one answer proposed by Will Legend.
Far from the sea, Xinjiang uses cold-water resources, aquaculture technology and industrial development to establish inland aquaculture bases. It is not literally an ocean; it is an educational metaphor that helps participants reconsider marine resources through water, land, food and industry.
On 29 July 2025, William visited Xinjiang Tianyun Organic Agriculture Co., Ltd. to document cold-water aquaculture, digital management, processing and local industrial development.
Aquaculture can supplement the supply of aquatic food, but it does not automatically protect the ocean. Its environmental performance depends on feed, energy, water use, discharge, stocking density and management.
In 2026, Will Legend began extending its initiative to reduce marine fishing and pollution to Turpan, known as the “Land of Fire”, and Korla, close to the desert, through the “Let the Glacier Cool – Xinjiang Glacier Journey”. Meltwater from high-altitude glaciers serves as a natural water source for aquaculture. Empowered by technology and green energy, sustainable fisheries are being built, reducing the burden on the ocean. Even deep within the Taklamakan Desert (desert and Gobi), sandy land can be transformed into aquaculture bases, achieving a win-win situation for both ecological and economic benefits.
“Let the Ocean Breathe” — Reimagining a Sustainable Future by Integrating Glaciers, Land and Ocean
Commission Route Two
From the Glacier Journey to the Land-based Ocean
Understanding the connections in real settings
Businesses, organisations and schools can commission Will Legend to integrate the land-based ocean into the “Let the Glacier Cool—Xinjiang Tianshan Glacier No. 1 Journey”, moving from glaciers and water resources to cold-water aquaculture, food, technology, local industry and ocean issues.
The journey does not present one aquaculture site as proof of marine conservation. It enables participants to examine where food comes from, how water supports local industry, and how technology, development and environmental responsibility must work together.
Will Legend can combine glacier science learning, aquaculture field visits, employee or student participation, filming and science communication into one project.
World Oceans Day · 8 June
Let one activity become a starting point
An international day should not end after one day. A partner can begin with one talk or activity, then develop field learning, science communication, educational resources or a long-term branded programme.
Talks and Learning
SDG 14, marine biodiversity, phytoplankton, whales, climate and the water cycle.
Stories and Creativity
Little Algae and Big Whale, educational films, Green-blueprint MV, IP stationery and books.
Participation and Communication
Employee, student and family activities, field videos, project records and outcome communication.
Science Communication Station
Connect scientific knowledge with public participation
Give scientists a platform for communication while allowing a partner’s support to be seen in an appropriate way.
Businesses, organisations and schools can commission Will Legend to produce features on oceans, glaciers, biodiversity or sustainable industries.
Will Legend can clarify objectives, connect scientists and field organisations, develop themes, film and edit, prepare subtitles and bilingual content, publish through suitable channels and organise communication outcomes.
A partner’s logo may appear in agreed video frames, event materials or outcome pages with a clear description of its role. Logo placement does not imply that a scientific or public organisation endorses the partner’s products or services.
Ways to Commission
How can businesses, organisations and schools take part?
What would you like your group to do?
Choose a starting point to explore the content for your group.
01
Ocean Talks and World Oceans Day
Use stories, videos and interactive learning to create an accessible entry point.
02
South China Sea—350 Blue Ocean Journey
A three-to-four-day field programme connecting a marine reserve and green corridor.
03
Land-based Ocean and Glacier Journey
Move from glaciers and water to aquaculture, technology and local industry.
04
Science Communication Station
Connect professional organisations and create bilingual features, interviews and educational content.
05
IP Education Content and Resources
Use story characters, books, films, MV, stationery and keepsakes in a tailored project.
06
Co-design Around Your Goals
Translate ESG, CSR, SDGs, employee or student engagement goals into action.
International Frameworks and Science
Connect each project with credible knowledge
Related Sustainable Development Goals: SDGs 6, 7, 8, 13 and 14. The programme connects the ocean and climate with water, green energy and local industry.
Will Legend · SDG Partner
Tell us what you want to achieve
You can commission Will Legend to develop ocean conservation talks, science communication content, educational resources and participation activities for employees, students or community groups.
Starting with your objectives, audience, timing and budget, we can turn concern for the ocean into practical learning and action.
Let’s work together
Let the ocean breathe. Inspire more people to protect it.
Bring ocean conservation and education into schools, workplaces and communities.
Project content, activity arrangements and collaboration scope are confirmed for each project.