SDG PartnerYou have a clear goal.
Will Legend has a practical plan.
From sponsoring books and community meals to growing sunflowers, glacier talks, science communication and glacier journeys, as well as Sustainable Health Service and WillNature® product giving, businesses, organisations and schools can commission Will Legend.
Make your proposal easier to present—and easier to deliver.
Tell us your goals, intended participants, budget direction and timeframe. Will Legend will work with you to shape a clear proposal, budget, roles and deliverables for internal discussion, approval and implementation. Real stories and case studies give your proposal substance and human connection.
Explore China’s Glaciers
Let the Glacier Cool, a conservation and education programme, helps the public understand glaciers, water resources and climate change. Glacier journeys connect research, education, organisations, schools and travel resources to put conservation, science learning and cultural exchange into action.
Businesses and organisations can commission glacier learning for employees or sponsor students to take part. Activities can combine learning at a glacier site, research exchange and cultural experiences, shaped around the participants and project goals.
Photo from an actual project
Case studies
Two examples of bringing resources together and building value through continued commissions.
Organisation commission and resource coordination
Rotary International District 3450
Bringing glacier conservation together with climate education, Rotary member or student participation, stakeholder exchange and communication of outcomes.
Read the full case
Will Legend’s role, resources and evidence
On 28 October 2025, Will Legend, the Chinese Academy of Sciences Northwest Institute of Eco-Environment and Resources and Rotary International District 3450 jointly signed a cooperation declaration at the Third Pole Hong Kong Glacier Landmark Plaza at Dagu Glacier. The district then became the first comprehensive partner in the Let the Glacier Cool conservation and education programme.
Will Legend coordinated a five-day glacier journey, connecting the Dagu Glacier Management Bureau, research institutions and scientists, and arranging for participants to reach Dagu Glacier at an altitude of 4,860 metres. Afterwards, Will Legend used Facebook posts and video for public education, creative communication and outcome documentation.
The partnership continued into 2026
- Bringing Let the Glacier Cool to CUHK’s Jockey Club Museum of Climate Change
- Around 90 participants visited a mountain school in Xinjiang’s Ili Prefecture for an exchange
- Presenting a climate dialogue for around 300 participants at the annual conference
Commissioned for three consecutive years
Shun Tak Fraternal Association Lee Kam Primary School
Glacier journeys from 2024 to 2026 developed around each year’s learning goals, progressively deepening the educational content and exchange experience.
Read the full case
The school’s needs
To take students beyond the classroom to learn about climate change, water resources and sustainable development through visits to glaciers, science education and cultural exchange, in keeping with the school’s national education theme of passing on knowledge and remembering the sources of what sustains us.
Will Legend’s role
Design learning content, connect research and travel resources, coordinate partners in Hong Kong and mainland China, organise field learning and exchanges, and compile photos, videos and outcome materials.
2024
The first collaboration took students to Dagu Glacier in Sichuan.
2025
The programme expanded to Tianshan Glacier No. 1 in Xinjiang, with learning at a research station and a school exchange.
2026
The programme added meteorological science, sustainable agriculture, karez irrigation, book donations and a travelling art exhibition.
Documentable outcomes
- Jointly issued field learning certificates
- Student exchanges and book donation activities
- Around 100 artworks by Xinjiang students exhibited in Hong Kong
- Photos, videos and further educational content
WAYS TO COMMISSION
Nine starting points for collaboration, shaped around your goals.
These projects draw on existing content or practical experience. Choose a direction, then agree on scale, timing, budget and deliverables together.
01 / COMMISSION
Books and learning materials sponsorship
Start with each school’s needs and match storybooks, IP stationery, school bags or other learning materials. Partners can sponsor resources and discuss delivery and school sharing as the project requires.
02 / COMMISSION
Community meals and acts of care
Drawing on the Wah Fu Siu Mei commission, combine meal vouchers or lunch boxes, local networks and recipient coordination in a community initiative involving your team. Adapt the activity to the occasion, recipients and available resources.
03 / COMMISSION
Glacier honey purchase and giving
Purchase glacier honey to support mountain beekeepers, then share it with schools, social welfare organisations or communities. The project may include stories from the place of origin and nature education.
04 / COMMISSION
Academic events and science communication
Commission a themed science communication feature or discuss support for a suitable academic event. Brand presence may include video panels, messages of support or event materials, with arrangements and permissions discussed with the relevant parties.
05 / COMMISSION
Glacier field learning and climate dialogue
Plan glacier field learning around employees’ or students’ learning goals, combining research courses, school exchanges, ecology and community visits. Discuss options such as Xinjiang Tianshan or Dagu Glacier. Businesses and organisations may also sponsor student participation.
06 / COMMISSION
Sunflower planting and pollinator education
Turn a suitable podium garden, break area or rooftop into a learning setting. Plant sunflowers and observe them over time to explore flowering plants and pollinators. An activity week or month can be planned around the site.
07 / COMMISSION
Glacier and biodiversity talks
Use everyday connections to water, bees and flowers to develop a glacier or biodiversity talk for a business or school. It may draw on Will Legend’s “Green-blueprint” and Willy Bee® educational films and music videos; Glacier Conservation Ambassador Training can also be discussed as a further learning option.
08 / COMMISSION
Sustainable Health Service: deep cleaning and healthier spaces
Businesses, organisations and schools can commission Will Legend to arrange deep cleaning, disinfection and allergen treatment for air conditioners, carpets, mattresses, sofas and suitable spaces. Partners may also discuss supporting services for schools or community venues in need.
09 / COMMISSION
WillNature® product giving and community health
Commission Will Legend to arrange gifts of WillNature® cleaning and disinfectant products around the actual needs of schools, organisations or communities. Include product instructions and green living education as appropriate.
08 & 09 · PURPOSE & PRACTICE
Everyday green living supports lasting care
Sustainable Health Service and WillNature® products developed during the pandemic. Will Legend has used income from services and product sales to support education, community care and environmental protection. Businesses of every size can contribute to people, society and nature according to their means.
Service commissions and product giving can be arranged separately or combined around a partner’s goals.
From your goals to a practical project
Will Legend plans, connects and delivers sustainability projects around each partner’s goals, easing the time and resource demands of concept development, partner connections, coordination and delivery.
Project strategy and theme design
Research, education and community connections
Partner and stakeholder coordination
Event and project delivery
Public education and creative communication
Outcome reporting and future development
Work with Will Legend to plan projects for your clients.
We welcome ESG and sustainability professionals, marketing and corporate communications teams, event planning companies, travel and educational tour partners, and other professionals.
Together, we can plan glacier journeys, talks, events or educational content around your clients’ needs, with Will Legend contributing research and community connections and project coordination.
We respect your existing client relationships and agree roles and deliverables together.
Discuss professional collaboration →
Explore the working arrangements
Already have an agency or service partner? Bring Will Legend into the project team.
Will Legend can join an existing project team, providing research and educational content, partner connections and project coordination to meet clients’ needs. We work with professionals from different fields to plan and deliver projects together.
Clients can commission Will Legend directly, or work with us through their existing ESG and sustainability professionals, marketing agencies, corporate communications firms or teams, event planning teams, travel service partners or other professional partners.
Will Legend focuses on sustainability project design, research and education content, partner connections, project coordination and outcomes documentation. Brand strategy, creative and event production, and media communications remain with the relevant professional partners.
Introduce a suitable client or project
Introduce clients looking for SDG, ESG, CSR, ESD, research, education or community content.
Co-develop and present a proposal
Develop the concept, proposal and scope together, with each party contributing its specialist expertise.
Invite us into an existing project team
Will Legend adds specialist content and resources while the partner continues to lead its client relationship and core services.
Learning journeys and travel delivery
Will Legend develops the research and education theme, connects relevant organisations and coordinates the project. Transport, accommodation, guiding, insurance and travel services are arranged by appropriately licensed or qualified travel partners.
We respect existing client relationships. Roles, communication, deliverables, pricing and contractual arrangements are agreed for each project.
More ways we connect science, education and society
Science dialogue at The Chinese University of Hong Kong
On 13 March 2026, CUHK’s Jockey Club Museum of Climate Change hosted Future of Ice: Climate Dialogues. CUHK’s release thanked Rotary for facilitating the event and acknowledged Let the Glacier Cool, an initiative jointly launched by the Chinese Academy of Sciences Northwest Institute of Eco-Environment and Resources and Will Legend.
Commissioning options: Plan talks or science dialogues on glaciers, water resources and climate around your audience and learning goals.
The partnership continued at a Rotary district conference
On 31 May 2026, William Hung moderated a climate dialogue with researcher Wang Feiteng at Rotary International District 3450’s 66th district conference, discussing glacier conservation and science education.
Commissioning options: Plan talks or dialogues combining glacier conservation and science education around your organisation’s event theme and audience.
Educational resources and IP in Xinjiang schools
Through school exchanges, Will Legend connects storybooks, clothing and educational resources. Businesses and organisations can commission or sponsor resources suited to each school’s needs, with Will Legend coordinating exchanges and outcome records.
Commissioning options: Sponsor school resources, exchanges and outcome records.
Shenzhen University: another route for science communication
On 9 September 2026, the Faculty of Arts at Shenzhen University used Let the Glacier Cool as a story setting in its AIGC Short Film Project Planning course, bringing glacier and climate issues into art and AI filmmaking education.
Commissioning options: Develop AIGC educational content on glaciers and climate; student work is subject to completion and permissions.
Dagu Glacier: from field connections to education commissions
The Third Pole Hong Kong Glacier Landmark, presented by Will Legend to the Dagu Glacier Management Bureau, was unveiled on 28 December 2023. The parties also discussed Let the Glacier Cool at the bureau’s office. That December, William Hung visited the Xinjiang Meteorological Bureau and the Chinese Academy of Sciences Tianshan Glaciological Station to exchange views with specialists. These field connections laid a foundation for later field learning and science communication.
Commissioning options: Design field learning, talks and video communication around your goals; expert and site participation requires separate confirmation.
S.K.H. St. Andrew’s Primary School: from a talk to continued learning
On 17 January 2023, the school commissioned Will Legend to deliver an Urban Wildlife Corridor Green Campus Talk. Students then planted sunflowers and shared their results with the public at the 520 World Bee Day Experience Exhibition on 20 May.
On 14 December 2024, the school continued its sunflower theme at the Hong Kong Sheng Kung Hui Education Expo. William was also invited to speak about the programme’s ideas and practical work.
Commissioning options: Combine biodiversity talks, sunflower planting, ongoing observation and public sharing to extend an activity into continued learning.
Evidence in action · Glacier honey
A jar of glacier honey, connecting beekeepers and communities
A flower, a bee and greener, healthier living help build the “Urban Wildlife Corridor”. This care for nature also extends to beekeeper livelihoods. William has visited beekeepers in the Dagu Glacier area of Sichuan to learn about their everyday lives alongside bees.
Will Legend buys honey from these beekeepers, supporting their livelihoods through purchasing and encouraging continued beekeeping and care for the surrounding environment. The honey is then shared with communities through the “Hold Me In Your Arms” Community Support Programme, becoming a starting point for a greeting and an act of care.
Explore content and delivery options
Explore programme formats, creative work and community projects to shape a commission around your goals.
01
Glacier learning & training
Glacier Conservation Ambassador Training
At your venue. Or in a research setting.
Businesses, organisations and schools can commission Will Legend to arrange glacier conservation training for their representatives, at a venue you designate or as part of a Xinjiang Tianshan Glacier Journey.
On completing the course, participants can receive a certificate jointly issued by Will Legend and the Northwest Institute of Eco-Environment and Resources, Chinese Academy of Sciences.
Programme proposals
Examples of planning directions; case studies above show programmes already delivered.
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Xinjiang Tianshan Glacier No. 1
Glaciers, water and cultural exchange
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Xinjiang Tianchi, glaciers and desert
Nature and science field learning
View full size
Gansu ice cores and the Yellow River
Science and water exploration
02
Formats & examples
Education, IP & creative content
Educational resource sponsorship and IP
Coordinate sponsorship of books, bags, clothing and IP-backed learning resources for schools.
AIGC science communication
Develop youth creative work, educational films and multilingual content around scientific topics.
Brand participation and educational content
Discuss sponsorship and co-production, including brand presence on event materials or character IP.
Use of brands and IP requires the relevant rights holders’ permission.
03
FORMATS & EXAMPLES
Science communication
Research made accessible.
Commission a feature or series with research connections, interviews, filming and Chinese and English content. Topics may include glaciers, water resources, biodiversity and oceans. Agree publishing channels and outcome reporting, with a logo panel, supporting message or title naming suited to your project.
Tianshan Glacier No. 1: science communication in the field
UNESCO Headquarters, Paris · “Let the Glacier Cool”
These videos show past projects. New partner branding is agreed separately and does not imply participation in the original events or UNESCO endorsement.
Three-month free Science Communication pilot
Businesses and organisations can take part once for free, with their logo displayed in the border area of selected science communication content to show their support for science communication.
The pilot runs for three months, featuring one business or organisation each week, with 12 places available over 12 weeks. Please email us for details and availability.
04
FORMATS & EXAMPLES
Product giving & service commissions
PRODUCT GIVING
Donate WillNature® products
Purchase disinfectant for schools, churches or welfare organisations, or donate air-conditioner cleaner sets to households referred by partner welfare organisations.
SERVICE COMMISSION
Fund Sustainable Health Service
Commission cleaning, disinfection and allergen treatment for schools, churches or welfare organisations, with the scope planned around site needs.
GLACIER HONEY
Donate glacier honey
Purchase or sponsor glacier honey for donation to schools or welfare organisations. Agree quantities, recipients and delivery, with optional nature education or festival activities.
Sponsor labels are agreed to suit the project and applicable labelling requirements.
Sharing honey and festival goodwill with an older resident
Honey-sharing group photo inside a church
Community honey giving in 2024 and 2025.
MEET THE BEEKEEPERS · TWO FILMS
“Hold Me In Your Arms” Community Support Programme | Wah Fu Siu Mei × Will Legend | Supporting SDGs 1, 8 and 17
Community care commission
A Taste of Hong Kong—A Warm Starting Point for CSR
For this project, Wah Fu Siu Mei commissioned Will Legend to develop a community-care initiative under the “Hold Me In Your Arms” Community Support Programme. We supported the project from programme design, meal-voucher and lunch-box arrangements, and community coordination to on-site distribution and impact communication.
As a traditional Hong Kong siu mei shop, Wah Fu Siu Mei gave back to the community through its freshly prepared food and active participation. Its brand was naturally represented through genuine community action and the project story.
How we can help
01
Programme concept and process design
02
Local network and beneficiary coordination
03
Partner participation and on-site delivery
04
Activity documentation and impact communication
Five steps to reach your goals
A clear path from goals to delivery.